Marketing Consultant from the start, François L’Espinay has been working in the communications industry since he’s been on the job market.
The first 10 years of his career were spent with the CKOI FM radio station, the perfect place to learn everything there is to know about traditional advertising and above all else, the best environment in which to form solid bonds with the advertising communities’ top players. In fact, to this day, many of these people are still key resources.
He then turns his focus to video production and post-production for International Image Services of Toronto. Moving forward, he applies his new found skills as marketing director for a new Montreal-based startup called Vision Globale. To this day, they are the leading production studio across Canada.
In 1993, he returns to advertising and joins the sales team at Journal LES AFFAIRES. The following year, he’s invited to join the Rinaldi Group. As a partner, he takes on the role of Marketing Vice President for this up-and-coming full-service communications agency. He manages the marketing team at the Rinaldi agency until the end of 1995.
In December of that year, François quits the Rinaldi Group to launch his own advertising agency, LES Communications. For the following nine years, he offers a full range of advertising services to a wide range of businesses. He complements his offer with graphic design services, collaborating with Philippe Ryan of Studio Kré.